How much should a website cost? Is there a fixed rate for a website? There are so many web agencies and freelancers out there and so many different prices tags to go with them. With this article, we will hopefully leave you with a good understanding of why there are many different prices for websites and what you should expect for your hard earned money.


1. Bespoke vs off the shelf websites

One of the biggest differences in price will be if the website you are getting is bespoke or an off the shelf solution.

A bespoke website will give you a completely unique solution built specifically for your business requirements. This should contain a completely custom and well thought out user experience, design to complement your brand, and functionality that gives your website the ability to integrate with other products or provide users their own login area as just a few examples.

An off the shelf solution will be much lower in price as far less work goes into the end product.

Off the shelf solutions can be more cost-effective if you are a startup business just looking to get off the ground.

There are different off the shelf solutions available ranging from themes for your WordPress website that will offer you a certain level of customisation and functionality with plugins, or something like Wix or Godaddy which are drag and drop editors but with limited functionality. Each come with their downsides but equally can be cheap to get up and running.


2. Web technologies

While your website can be developed using a number of different web-based technologies, sometimes the best solution for your project may use a technology that is less widely used and more sought after and so the price will increase accordingly. As an example, you may want a website that needs to be accessible to millions of people all at once like facebook. This would require lots of concurrent connections, large servers, and some very speedy functions. In this case, a technology developed to be speedy while allowing such huge numbers in traffic will be the best solution but will cost more to develop.


3. Location

Location plays a big part in how much a website costs as the cost of living will increase or decrease depending on the area in which your agency or freelancer is based.

An agency in London, for example, may be developing your website using the same technologies as an agency in a small town far from a major city but the cost may be higher due to the costs involved in keeping their premises open and paying their staff.


4. Time

Almost all of a website cost is calculated using the time required to develop the solution. Each freelancer or agency will have their own cost per hour based around the cost to run their business plus a little more for overhead.

If the cost per hour is very little, you could question the ability, location or experience of the developers you are hiring. Equally, if the cost per hour seems very high, question the technologies being used, the location and the size of the team involved in creating your project.


5. The size and type of website you need

A simple brochure style website is far quicker and easier to build in comparison to an e-commerce website which has far more features and user journeys to think about. Going back to our previous point about time, a larger website with more functionality increases the amount of time required to build the website.



There are many different variables on top of those that we have covered that will cause fluctuations in website costs, but in conclusion, the location of your chosen agency, the size of your project and the technology used to create it will cause pretty big fluctuations in your project quotes. Make sure you know what you are getting before buying to avoid large costs with little to show for the money and always get more than 1 quote. That way, you can really be sure that what you are buying is the very best solution for your business.